![From Nike's swoosh to Amazon's smile: why we can't resist the power of logos | Guardian Small Business Network | The Guardian From Nike's swoosh to Amazon's smile: why we can't resist the power of logos | Guardian Small Business Network | The Guardian](https://i.guim.co.uk/img/media/f9102f3d3495d26f5223f8419b313b483ea43180/0_155_3500_2100/master/3500.jpg?width=620&quality=85&fit=max&s=7d19ff515622dde9d81a6b2b273e1e22)
From Nike's swoosh to Amazon's smile: why we can't resist the power of logos | Guardian Small Business Network | The Guardian
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